“Even when turning the crown all the way up to maximize immersion, I was still much more aware of my surroundings than in any VR headset. So if you’re expecting a successor to the Oculus and Meta Quest throne, forget about it. That’s not what Vision Pro is.

Instead, it’s a first look at something else entirely. It’s far too soon to say whether there will be a market for it, and I won’t say it’s worth its ultra-steep price for most people—in part because the demo I received was highly controlled, and there was no opportunity to discover friction points or edge cases.

Regardless, even having used dozens of VR and AR headsets over the years, it was truly something I had never seen before. It’s been a while since we’ve gotten that from Apple.”

I also don’t understand why you refer frequently to the ‘metaverse’ – Apple never used that word in its whole keynote I believe and appears to be referring to ‘spacial computing’. the former word (metaverse) has lost all meaning anyway, and spacial computing implies something different.

there’s lots of good insights in your note (I like the ‘insurance’ viewpoint although it does imply reactionary responses, which wouldn’t be Apple’s MO). Looking forward to reading more of your views.