2007: iPhone’s Market Impact
In 2007, Windsor expressed skepticism about the iPhone’s potential to disrupt the mobile phone industry. He questioned whether Apple’s entry into the mobile market would significantly impact established players, suggesting that the iPhone might not achieve the transformative success anticipated by many.

2010: iPad’s Market Position
By 2010, Windsor was cautious about the iPad’s ability to dominate the tablet market. He noted that while the iPad was a novel product, its success depended on consumer adoption and the development of a robust app ecosystem, factors that were still evolving at the time.

2013: Apple Maps and Software Challenges
In 2013, Windsor highlighted issues with Apple Maps, criticising its initial shortcomings and the company’s decision to replace Google Maps as the default navigation app. He suggested that this move could alienate users accustomed to Google’s mapping services.