Comments on: Wearables – Out of fuel. https://www.radiofreemobile.com/wearables-out-of-fuel/ To entertain as well as inform Fri, 18 Apr 2025 06:25:09 +0000 hourly 1 https://wordpress.org/?v=4.9.26 By: Wearables – Missing link | Radio Free Mobile https://www.radiofreemobile.com/wearables-out-of-fuel/#comment-699 Fri, 20 Jun 2014 02:18:47 +0000 http://www.radiofreemobile.com/?p=1673#comment-699 […] Hence, I see no reason to change the view that wearables are a solution looking for a problem and the view that technology for biosensors remains a long way away from being mass market ready. (see here) […]

]]> By: Apple – Shopping trip | Radio Free Mobile https://www.radiofreemobile.com/wearables-out-of-fuel/#comment-698 Fri, 30 May 2014 06:51:27 +0000 http://www.radiofreemobile.com/?p=1673#comment-698 […] are a solution looking for a problem (see here) and unless Apple has come up with a use case that suddenly makes these devices a must-have, demand […]

]]> By: windsorr https://www.radiofreemobile.com/wearables-out-of-fuel/#comment-697 Wed, 23 Apr 2014 09:29:41 +0000 http://www.radiofreemobile.com/?p=1673#comment-697 Exactly…this is all about the data and using it to preserve brand loyalty….if someone else can do the hardware and do it better, then so much the better as far as Nike is concernd

]]> By: tatilsever https://www.radiofreemobile.com/wearables-out-of-fuel/#comment-696 Tue, 22 Apr 2014 15:50:15 +0000 http://www.radiofreemobile.com/?p=1673#comment-696 Nike is using the data. It looks like it is simply exiting the hardware side, as making the hardware is no longer necessary to collect such data and provide -whichever term you prefer- engagement, ecosystem, platform or sports services.

]]> By: tatilsever https://www.radiofreemobile.com/wearables-out-of-fuel/#comment-695 Tue, 22 Apr 2014 15:45:50 +0000 http://www.radiofreemobile.com/?p=1673#comment-695 A similar, but more in depth analysis from Ben Thompson, with some personal anecdotes about how Nike is using smartphone apps to engage with its customers as part of selling athletic experience and achieving much higher gross margins compared to its competitors:

http://stratechery.com/2014/apple-nike/

]]> By: Diya Soubra https://www.radiofreemobile.com/wearables-out-of-fuel/#comment-694 Tue, 22 Apr 2014 08:41:35 +0000 http://www.radiofreemobile.com/?p=1673#comment-694 -What if the exit of Nike was due to the fact that they are in the sports equipment business and not in the sports services business?

Most people agree that the value is in what we do in the collected data.

-What if executives at Nike decided that they do not wish to transform Nike into a data analytics company?

-Why do people assume that such a transition is easy for a sports company?

It is a bold move actually by the executives of Nike to choose what business they want to be in.

Besides, it is a classic business case study that companies with $7B in revenue will nearly always kill all internal innovative or disruptive projects since the revenue is tiny compared to the total. Why would Nike be different?

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