Nexus arguably has the better interface and it is more responsive compared to Kindle Fire. Amazon does not sell Kindle tablets outside US and EU, while Asus or Google sells Nexuses (Nexii?) all over the world, so in a global sense I don’t see how one can call Nexus irrelevant. As long as Amazon is absent in China, Japan, Korea or India, its competitors will never be irrelevant.

Google sells much of the same digital content, except tangible merchandise, but users can access Amazon’s website from any browser or through Android storefront app. Kindle Android app allows users access to Amazon’s ebooks, which is its biggest strength. Hence, Kindle Fire’s strength does not really lie in its “content offering”, but in the welcome page on Amazon’s website. Tons of customers in the mood to shop are getting exposed to a cheap tablet offer everyday. In contrast, Google used its search page to advertise Nexus tablets for only a brief period.