Comments on: Apple – Buzzword Magic https://www.radiofreemobile.com/apple-buzzword-magic/ To entertain as well as inform Fri, 18 Apr 2025 06:25:09 +0000 hourly 1 https://wordpress.org/?v=4.9.26 By: Anice Hassim https://www.radiofreemobile.com/apple-buzzword-magic/#comment-15558 Thu, 18 Apr 2024 09:40:36 +0000 http://www.radiofreemobile.com/?p=10154#comment-15558 * This is because the technology is very immature and all that most computer buyers understand about AI is ChatGPT.
* You don’t need an AI PC to access ChatGPT or any of the other services which may leave them somewhat non-plussed as to why they should pay extra for a computer that has AI in it.
* Instead, I suspect that consumers will be much more able to grasp the fact that Apple and Qualcomm-powered computers will perform at least as well as their Intel equivalents but have double the battery life.
* This is a much more difficult argument for Apple to make as it will be trying to entice the user to upgrade from M1 or M2 but for Qualcomm and Microsoft this is a no-brainer because their benchmark is Intel, not Arm-based Apple silicon.
* This is why I would much rather own Qualcomm over Apple if I wanted to gain exposure to a potential AI computing replacement cycle.

These are great points, but I look at Apple differently to the others in the AI play because of their ability to build privacy and trust (and therefore intimacy) into their device vs the rest.

So key foundation pillar of an AI service is not the devices – you have the device already, the phone in your hand. The foundation pillar of the economically valuable market will be trust and Apple have the most trusted devices.

So they may be a fast mover in terms of revenue capture precisely because they already have a capable device in market for two or three years now (on Apple Silicon)

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