‘Spotify’s ability to categorize and recommend music is the best available thanks to intense investment in its algorithms’. This is great for removing part of the friction of reaching the music you want but using the device default reduces friction in other areas such as integration with Alexa or Siri and when you buy a new device there is a new opportunity to see how much the default has improved in the areas that matter to you.

Amazon and Apple can afford to run streaming at breakeven or loss as it has a minimal effect on their finances and data farm capacity. IMO Spotify’s best hope is to be bought by Google as I don’t believe it will ever be profitable while the best customers use rivals’ devices.