Comments on: Google – All about control https://www.radiofreemobile.com/google-all-about-control/ To entertain as well as inform Fri, 18 Apr 2025 06:25:09 +0000 hourly 1 https://wordpress.org/?v=4.9.26 By: Jarno https://www.radiofreemobile.com/google-all-about-control/#comment-1046 Fri, 06 Nov 2015 09:16:27 +0000 http://www.radiofreemobile.com/?p=2992#comment-1046 This is very logical step for Google. However the consequence is that there is less and less incentive to invest into Android handsets (lower margins, less innovation) and those will face the same commodity fate as PCs. This will leave Apple as the only choice for those who want and can afford and Android will serve the rest of consumers. This future has partially played out already, but Google’s actions accelerate its coming. It looks all warm and cozy for the Google right now, but the future its actions paint is not that rosy – an ecosystem for not-haves, an ecosystem for those lacking a choice rather than the ecosystem of choice.

Maybe then Google borrows a chapter from Microsoft’s Surface playbook and co-develops innovative handset line with a selected vendor. But developing leading edge handsets is very expensive.

Counterargument is that the innovation has moved away from HW towards SW and service. But I do not see it that black and white.

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