Comments on: Apple – In vogue.

By: windsorr

windsorr — Mon, 08 Jul 2013 12:36:52 +0000

True…with the exception that the current iPhone generation and the next one in all likelihood look tired and old when compared to the Korean offerings in the same price bracket. Something has to change to get that desirability back otherwise ASPs are going to tank…

By: windsorr

windsorr — Mon, 08 Jul 2013 12:35:24 +0000

fair enough…actually I think selling luxury is very difficult you have to balance high sales needed to succeed with exclusiveness…this is very difficult IMHO.

By: @samanjj

@samanjj — Thu, 04 Jul 2013 09:31:28 +0000

I actually think you are usually spot on and I agree that he is essentially the project manager for wearables so no release this year. Where I think you are not right here is what Apple has always been about. How to create something of value that while it may seem dearer than category competitors is seen as actually a quality premium item worth paying for. Eg. aluminium instead of plastic phones, glass touch pads on their laptops etc. and countless other small decisions focused on design show this.

By: tatilsever

tatilsever — Wed, 03 Jul 2013 14:22:40 +0000

> “Apple’s brand is not even close to being exclusive enough to make a watch product successful.”

“We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.” Ed Colligan, CEO of Palm Inc., 2 months before iPhone was introduced.

> “It is now so widely owned, that it is no longer exclusive and highly desirable”
Anybody can sell luxury to a few rich people. Selling luxury to the masses is the real genius. 🙂